Category: Marketing Watch

Left of Senna

Most cars are named after the people who made them. Naming a car after a former employee is a new one.

Lamborghini SUV, the Urus

SUV All the Things!

The Lamborghini Urus is a conundrum. Is it true to Lambo’s heritage? Or is it just brand marketing?

Polestar 1 white exterior, 3/4 front

Carflix

Volvo-but-not-Volvo Polestar makes an S90 Coupe and it’s very nice. But you can’t buy one.

gtr
new audi badge
Rolls-Royce Phantom 8

Quite Adequate

Phantom VIII has arrived, but why does Rolls feel the need to tell us it’s 30% more anything?

Jaguar E-Pace roll

Cat Rolls Over

The first thing I ask myself when I’m shopping for a small luxury lifestyley SUV is can I get it to do a barrel roll?