Category: Marketing Watch

1977 Porsche 911 Turbo to star in Cyberpunk 2077

In what is a fitting piece of timing for us CD Projekt Red and Porsche announced this week that Cyberpunk 2077, the most highly anticipated game since…. ever, will feature the 1977 Porsche 911 Turbo. […]

Left of Senna

Most cars are named after the people who made them. Naming a car after a former employee is a new one.

Lamborghini SUV, the Urus

SUV All the Things!

The Lamborghini Urus is a conundrum. Is it true to Lambo’s heritage? Or is it just brand marketing?

Polestar 1 white exterior, 3/4 front


Volvo-but-not-Volvo Polestar makes an S90 Coupe and it’s very nice. But you can’t buy one.

new audi badge

Creating History

What to do when you have a short history? You make some of your own.

Rolls-Royce Phantom 8

Quite Adequate

Phantom VIII has arrived, but why does Rolls feel the need to tell us it’s 30% more anything?

Jaguar E-Pace roll

Cat Rolls Over

The first thing I ask myself when I’m shopping for a small luxury lifestyley SUV is can I get it to do a barrel roll?