Category: Marketing Watch
Left of Senna
Most cars are named after the people who made them. Naming a car after a former employee is a new one.
SUV All the Things!
The Lamborghini Urus is a conundrum. Is it true to Lambo’s heritage? Or is it just brand marketing?
Carflix
Volvo-but-not-Volvo Polestar makes an S90 Coupe and it’s very nice. But you can’t buy one.
Would the Real GTR Please Stand Up?
Nissan. Mercedes AMG. McLaren. Why so many GTRs?
Audi Has Lost the Plot
How can you make sense of Audi’s new badging?
Creating History
What to do when you have a short history? You make some of your own.
Quite Adequate
Phantom VIII has arrived, but why does Rolls feel the need to tell us it’s 30% more anything?
Cat Rolls Over
The first thing I ask myself when I’m shopping for a small luxury lifestyley SUV is can I get it to do a barrel roll?